Six years ago, the husband and wife comedy duo began uploading videos online. Since then, they have topped the Christmas chart for five consecutive years and worked with Sir Elton John and Ed Sheeran, among others.
This year, LadBaby will not be vying for the Christmas number one spot, officially ending their five-year winning streak.
Since 2018, singles by Mark and Roxanne Hoyle, who have two children, have dominated the holiday playlists in support of The Trussell Trust, a food bank charity.
Initially, they secured the top position with an arrangement of the 1980s rock song “We Built This City,” in which they devoted a verse to the unassuming banger.
Their success continued in 2019 with the release of “I Love Sausage Rolls,” followed by “Sausage Rolls For Everyone” in 2021, which featured collaborations with Ed Sheeran and Sir Elton John.
The Record-Breaking Christmas Number-Ones
The husband and wife duo established a UK official chart record as the first act to have five consecutive Christmas number-one singles with “Food Aid” last year.
The couple stated in a video posted on Tuesday in front of all their awards that they have had the “most life-altering five years of their lives” and “never expected to have even one Christmas number one, let alone five.”
They claimed that the Great British public supported a banger, but only in Great Britain.
“Our objective was to create a humorous song centred around sausage rolls that not only contributed to a worthy cause but also generated funds and awareness for The Trussell Trust, an organisation that held a special place in our affections.”
Since they began uploading family comedy videos to the internet six years ago, the couple has amassed, according to their website, a global audience of over thirteen million.
They have accumulated over 754,000 cumulative UK chart sales through their singles, per Official Charts Company data.
Christmas Chart Battles and Competing Classics
In the past, the pair were on par with The Beatles, who achieved four Christmas number ones that were not consecutive.
Due to the unavailability of LadBaby, “Festa,” a track performed by classical vocalist Andrea Bocelli that is featured in the John Lewis Christmas advertisement, has an even greater chance of becoming the number one single this year.
Teenage Dirtbag band Wheatus is also attempting to replicate the success of the 2000 independent hit with their rendition titled “Christmas Dirtbag.”
Both artists will encounter competition from more established Christmas classics, such as “Last Christmas” by Wham, “Fairytale Of New York” by The Pogues, and “All I Want For Christmas Is You” by Mariah Carey.